Matthew A. C. Newsome, FSA Scot

 member of the Guild of Tartan Scholars

 

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TARTAN "WONT AND USAGE"

©2007 Matthew A. C. Newsome, GTS, FSA Scot.

published in the Scottish Banner, May 2007

 

      In this column we have many times talked about what makes a tartan “official.”  I thought this month it might be a good idea to look at how the many “unofficial” tartans – those not recognized by clan chief or other governing body – become popular and accepted.  If I may be so bold as to quote myself:

       “…in some instances, a tartan may be ‘unofficially’ approved for a district by wont and usage. In other words, if a particular tartan is being manufactured and sold for a particular district, and people are buying and wearing that tartan to represent that district, then over time the tartan becomes generally accepted as a district tartan through no one’s authority other than the weavers and wearers.”

      This is from the book I co-authored with James A. Bullman in 2004, the Compendium of District Tartans.  It would seem that some people have been confused by this brief statement of mine, using it in an attempt to give quasi-official status to tartans so young as to still be in diapers!  It is time for a clarification.

      Remembering the basic principle that one should always examine quotes in their context, my preceding paragraph reads, “Where clan tartans are concerned, it is the approval of the clan chief that makes a tartan official.  The same basic principal holds true for district tartans as well.  In order to truly be official, a district tartan would have to have the approval of whatever governing body is applicable to the place being represented.  This may be a town council, a state legislature, or a county commission.”

      Examples are always helpful.  In this case, an example of an officially approved district tartan would be the Queensland tartan in Australia, officially approved by the Premier of Queensland, Peter Beattie, in May 2000; or the Colorado tartan, adopted by the Colorado General Assembly on March 3, 1997.  An example of an unofficial tartan would be the tartan for the City of Middleton, Wisconsin.  This was designed in 1972 by Barbara Schaffer as part of a contest held at a local festival.  However, the City of Middleton made no moves to officially adopt it, and when they were called about it in 2004, had no record or knowledge of it.  As far as anyone knows, it was only woven once, for the festival.  Therefore it cannot be considered an “official” tartan in any sense of the word.

      What about those tartans that may have never received any official recognition, but have become widely accepted through wont and usage?  What does that phrase mean, exactly?  Essentially this; if there is a demand for a tartan to represent X, and a tartan is being produced to represent X, and over time a tradition develops of wearing this tartan to represent X, then in lieu of some governing authority saying otherwise, that suffices as the X tartan.

      Consider the Aberdeen tartan.  We don’t really know how old this tartan is, but our first records of it come from orders placed to the weaving firm Wilsons of Bannockburn in 1794.  However, it is older than that, as Wilsons’ own records claim that they were weaving this tartan during the period of Proscription (1746-1782).  Suffice to say, it is an old tartan.  And while there is no record of this tartan ever being officially adopted by the city, for more than 200 years this tartan has been bought, sold, and worn as a district tartan to represent the Aberdeenshire area. 

      In 1995, a new tartan for Aberdeen called “Bon Accord” (from the city motto) was designed and approved by the city council.  Despite this one having official approval, the old Aberdeen tartan remains popular, and the new one is rarely seen.  Two centuries of wont and usage carry quite a bit of weight. 

      Another example would be the Fife district tartan.  In 1880 two tartans were designed for the wedding of Princess Louise, daughter of Edward VII, to Alexander Duff, the first Duke of Fife.  The tartans were called Duke and Duchess of Fife, and were the same except for where the Duke of Fife had red lines, the Duchess of Fife had blue.  While the Duchess of Fife tartan is no longer in production, the Duke of Fife is.  It has remained popular because it has been used as a district tartan for Fife, and is in fact more often referred to as the Fife District tartan, or simply the Fife tartan, than the Duke of Fife tartan.  A tradition of use gives this tartan some weight.

      This is despite the fact that at least two other tartans have been designed for the Fife region.  In 1992 tartan specialist Trudi Mann was commissioned to design a Fife tartan.  And later still, in 1998, David McGill, owner of Edinburgh-based company International Tartans, designed yet another Fife tartan.  On his web site, McGill claims his Fife tartan to have been adopted by the Fife Council “by using it for fittings and furnishings in the Council Chambers.”  The question of whether the use of a certain tartan for your upholstery constitutes official adoption aside, neither of these two latter Fife tartans have proven as popular (at least yet) as the Duke of Fife tartan.  Walk into any tartan shop and ask for the “Fife tartan.”  Chances are good that the Duke of Fife is what you will be shown.

      Sometimes there may be a conflict between what is official and what is popular.  An example is the so-called Campbell of Argyll tartan.  This is the popular version of the Campbell tartan with white and yellow lines, and it has been around since at least 1822.  However, more than one Duke of Argyll (chief of the clan) in recent history has categorically stated that this is not recognized as an official tartan of the Campbell clan.  Yet it continues to remain popular.  Had the chiefs of the Clan Campbell remained silent on this issue, one might very well say this tartan was official through “wont and usage.”  However, it is very hard to justify any claims of authenticity for this tartan in light of the very strong statements of successive clan chiefs to the contrary.

      The quote I used in the beginning of this article has recently been used on the International Tartans web site in an attempt to promote two new tartans for the states of North and South Carolina.  The implication is that these tartans have been accepted by wont and usage.  The problem with this application is that these tartans are not yet four years old, and there is no evidence of them being used with any regularity in these states.  On the other hand, both states have passed legislation adopting the Carolina tartan (designed in 1980) as official state symbols (tantamount to a chief approving a tartan for his clan).  The Carolina tartan is worn by many pipe bands in these states, included in promotional literature produced by the states, and is also seen worn by individuals at the many Scottish festivals held in the region. 

      This kind of regular use is what is meant by wont and usage.  “Wont” means a custom, a habit, or a practice.  Like any custom or habit, it takes time to develop.  You cannot force it on a tartan.  It is wont and usage, not want and usage.  Wanting a tartan to be accepted by popular acclaim doesn’t make it so. These two new state tartans, for example, are actually viewed as “usurpers” by many in the states, especially those who worked diligently to get the Carolina tartan adopted through official legislature.

      There are two centuries of custom separating tartans such as Aberdeen and tartans like South Carolina.  This may seem trivial to some, but it is important.  If the South Carolina tartan is still around in 200 years, no one would hesitate to say it is “official through wont and usage.”  But to claim so now would be premature. 

      How long does it take this kind of tradition to develop?  There is no definite answer to that question.  The Irish County tartans have been around for only a decade, but are already extremely popular, especially among those of Irish descent now living in North America.  They have no government approval, but I would suggest that they are well on their way to being unofficially adopted by wont and usage.  A major consideration is the fact that there were no pre-existing tartans already recognized by the Irish counties themselves to compete with.

      Tartan is an art more so than a science.  It is an industry as well as a tradition.  This can admittedly be very confusing, especially when most people simply want to know “what’s my tartan?”  Words like “authentic” and “official” are used by people in different ways to describe tartans.  The best piece of advice I can give to anyone is to do your research to find out the background and history of the particular tartan you are interested in.  Having done your homework, if you feel confidant in wearing it, do so with pride!

 

This page ©1997-2008 Matthew A. C. Newsome.

Last updated 11/23/07

email eogan@albanach.org

Certain art used on this site from Ars Priscus

 

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